Service

Custom Development

Web apps, APIs, mobile apps, ecommerce, and Atlassian Marketplace plugins. We write the code, set up the infrastructure, ship it, and stay on for support.

Overview

Software works because it solves the right problem. We start by understanding your business, then build it properly — concept, architecture, deployment, and the long tail of ongoing evolution.

Whether you need a brand new product, a rewrite of a legacy system, or a specialised integration to connect your tools, we bring the technical depth and product thinking to make it ship.

Flagship example

Our Atlassian Marketplace practice is custom development at its most public — we run a 19-app suite of Forge plugins for Jira and Confluence, on the same architecture and release discipline we use for every client engagement.

See our Atlassian Marketplace work
Technologies
ReactNext.jsNode.jsTypeScriptReact NativeDockerAWS
Delivery
  • Agile sprints
  • CI/CD pipelines
  • Full test coverage

Things we ship for ourselves

Own products, same standards

Alongside client engagements we ship a portfolio of our own products. Each one runs the same architecture discipline, deploy pipeline, and observability we bring to client work — built on our own time, shipped to production, maintained in the open.

Plus our suite of 19 Forge apps for the Atlassian Marketplace, the site you're reading this on, and one more product in build that we'll add here when it ships.

Capabilities

E-commerce Platforms

Headless storefronts, custom Shopify apps, marketplace integrations, and full custom e-commerce systems built for scale.

Mobile Applications

Native iOS & Android apps and cross-platform solutions with React Native, designed for performance and usability.

Cloud-Native Applications

SaaS platforms, microservices, and serverless applications designed for the cloud from day one, with Docker, AWS/GCP, and security-by-design.

Web Applications

From SPAs and PWAs to complex multi-tenant SaaS platforms, built with modern frameworks and robust architecture.

API Development

RESTful and GraphQL APIs, third-party integrations, webhooks, and event-driven microservices architectures.

Legacy Modernization

Migrate and refactor outdated systems incrementally without disrupting your business operations.

Performance Optimization

Profiling, bottleneck analysis, caching strategies, and infrastructure improvements for faster, more reliable products.

How We Work

01

Audit before scope

Before we agree to anything, we look at what you already have — code, infrastructure, the bit that worries you the most. Half the time we find the problem is smaller than you thought. The other half it is bigger. Either way, you get an honest read before either of us commits.

02

Tackle the riskiest piece first

The thing most likely to derail the project gets built first, not last. If it does derail, we find out in week two, not month four. If it does not, the rest of the build is downhill from there.

03

Demo every Friday

Working code, not slides. You see what shipped, what is half-built, and what we are worried about, every week. No status reports, no monthly check-ins, no surprises at delivery.

04

Hand-off from day one

Code in your repo, deploy keys in your custody, hand-off docs written as we go. By the time the engagement ends there is nothing locked behind us. A retainer is optional, not a hostage situation.

Got a build in mind?

Tell us what you're building. We come back with a scope, an honest estimate, and a clear next step.

Start the conversation

30-minute call, no slides. We listen and tell you honestly whether we're a fit — and if we're not, point you at someone who is.